Welcome to the world of social media. Every brand or personality that wants to grow has to step into this ground. Here’s the catch- it can either build you or absolutely crush your reputation. With so many active followers and audience from around the world, it is a sure shot way to reach masses and communicate with them effectively, (and in an instant).
For today’s assignment, I’m zooming in on two brands that perfectly illustrate the module’s core ideas — the three I’s (infrastructure, interactivity, innovation) and the essentials of social branding and netiquettes.
First up is the marketing genius behind skincare lovers’ fave — Rhode Beauty, created by Hailey Bieber. What sets Rhode apart from other beauty brands is their authentic voice and genuine connection with followers.
Check out these two screenshots from their Instagram launch campaign for the Peppermint and Cinnamon lip balms. Their posts not only build hype but also spark real conversations — Rhode consistently engages with customers in the comments, showing solid interactivity. Plus, Hailey Bieber herself posts casual, behind-the-scenes content, which builds trust and authenticity.”
A+ to Rhode Beauty for staying relevant, engaged, and following netiquettes and building their social persona. They are acing the social media game, owning a big share in the market now.
On the flip side, Burger King’s infamous Women’s Day tweet is a prime example of a netiquette fail. They posted, ‘Women belong in the kitchen,’ intending to promote a culinary scholarship for women — but the tone-deaf phrasing sparked backlash for sexism and insensitivity.
This misstep shows how risky social media can be if you don’t respect your audience.
Following is the example of the said instance.
One has to be really mindful and careful about what they post on the Internet, as in only a matter of seconds, a lot of controversies can fire up.
This is one small example of how serious netiquettes should be taken. Since, the social media is a messy and sensitive platform with people from different experiences, ethnicities, backgrounds, there should be a proper way of addressing and communicating with all.
In today’s digital world, all I can say is, “mind your step, please and thank you.”
Byou 